How the workshop will be run: Participants will be divided into 5 groups of 6 people to work on the prevention of tomorrow (health, climate, digital, financial, prevention ecosystem on the front line), with 2 objectives:

• Design gamified customer journeys in the field of prevention in 2045.
• Question the impact of these pathways on customer relations, ecosystem, business model, etc.

Why a prospective workshop?

Above and beyond the subject itself (in this case, prevention), and given the pace and workloads of everyone, this type of workshop is first and foremost aimed at giving participants time to step back, think ‘out of the box’, get out of their comfort zone, … on a given topic, and to do so with other European counterparts. The aim is also to give them the opportunity to experiment with formats & methodologies to which they are, most of the time, not accustomed which they will then be able to re-use and transpose (in whole or in part) to their own company depending on needs and opportunities.

When faced with a problem, a challenge, etc., we tend to think in terms of the present, trying to identify avenues and solutions that will, if not solve the problem, at least improve the existing situation. However, when it comes to reinventing a given practice, it can be just as interesting, useful and profitable to project ourselves into a realistic medium-term future (building anticipatory scenarios, questioning their impact and acceptability, etc.), so that we can then better return to the present and imagine desirable trajectories.

Educational objectives

• Develop the ability to anticipate and think about the future: Enabling participants to anticipate the dynamics of change and uncertainty by identifying trends, weak signals and potential disruptions
• Build new imaginary worlds: Encourage participants to explore, create and articulate alternative visions of the future by breaking free from existing frameworks of thought and developing forward-looking narratives that are meaningful, innovative and inclusive
• Stimulate creativity and collective innovation: Encourage participants to imagine bold new solutions by breaking out of traditional frames of thinking, thanks to a dynamic of co-creation
• Strengthen critical and ethical thinking: To enable participants to question the ethical, social, economic and environmental implications of imagined futures, in order to promote responsible decision-making.