login_FILL0_wght400_GRAD0_opsz24 MYEURESA
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use cases

Conversion rate optimization

  • by Univé (Netherlands)

Objectives

  • Offering customers and prospects a seamless digital customer journey for the purpose of applying an insurance and claiming damage.

Progress status

Ongoing

Use case ongoing within Univé for Sales and Self service

 

Work team

  • In house
  • Project Management: Project Mgt: Online sales and services department

Work carried out to date

Ongoing consisting of:

  • Data analysis
  • Building hypothesis
  • Designing improvements on a current customer journey
  • A/b-testing
  • Interviewing customers

 

 

First Results & Lessons learnt

  • Improvement of several percentages in our insurance application process and online claim process

Difficulties encountered & Remainng Challenges

  • Biggest difficulty is implementing winning A/b-test in the IT-structure