use cases

Customer Communication at renewal

Objectives

Digitalize customer interaction at renewal

  • The solution is designed to support agencies in policy renewal operations by presenting the renewal opportunity available through digital channels.
  • A few days before the policy expiry date, the customer is prompted to access the reserved area of the app or website to view the renewal premium. Digital payment is enabled, including the use of recurring payment methods.
  • If the customer views the premium but does not complete the payment, the agency is notified of the digital interaction so it can proceed with direct customer management.

 

Progress status

In progress

Work team

  • In house
  • Project Management: Project management: Marketing Department

Work carried out to date

  • Developed the process from communication to payment.

First Results & Lessons learnt

  • Growing customer adoption (20% YoY)

Difficulties encountered & Remainng Challenges

  • Agency engagement.