Survey Matmut members about various issues and/or at different stages of the customer journey to measure their satisfaction and identify any irritants and other sources of dissatisfaction.
Progress status
Completed / Deployed
Depending on the subject, one-off or recurring surveys
Work team
Developed in house
Project Management: Group Marketing Department
Work carried out to date
Example of a recurring survey: post-claim.
First Results & Lessons learnt
Results and lessons learned depend on the scope of the surveys carried out.
Difficulties encountered & Remainng Challenges
Optimisation of the analysis of collected verbatim statements.