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use cases

Lab Matmut, community ideation platform

  • by MATMUT (France)

Objectives

Offer our members and prospects a new channel for discussion and feedback that allows us to:

  • Bring to light new trends and ideas
  • Identify new areas of legitimacy
  • Co-create new services/offers
  • Validate or update offers, services, products, etc. before rolling them out on the market
  • Be in tune with the needs of Matmut members

Progress status

Finalisé / Déployé

Rolled out end of 2019

Work team

  • Developed with an external partner
  • Project Management: Group Marketing Department
  • External partner/team: External Partner: Fanvoice

Work carried out to date

Examples of topics from previous ideation campaigns:

  • Support in the event of “hard times”
  • Pet health/ cat and dog insurance
  • Customer area
  • Daily payment habits
  • Health prevention
  • Service platform
  • Mobile application

First Results & Lessons learnt

  • Results and lessons learned depend on the scope of the campaigns carried out.

Difficulties encountered & Remainng Challenges

  • Maintain a good dynamic of exchange/animation during each campaign.