Ziemi’s vision: all road users should be able to move through the dark with confidence and safety. Our first product is smart lighting that illuminates the moving legs of cyclists. This Biomotion effect helps drivers, pedestrians, and other cyclists instantly recognize human movement—especially from the side, where most nighttime accidents occur. Instead of lighting the road, we illuminate the person, resulting in up to five times greater visibility. With the same approach, we design lights for runners and other road users, ensuring everyone is noticeable and recognizable in the dark. Our goal: to drastically reduce the number of traffic accidents at night.