use cases

Objectives

  • Strengthen the authority and trustworthiness of Univé as an online brand, essential for YMYL (Your Money or Your Life) sectors.

Progress status

En cours de développement
  • Started in 2025

Work team

  • Project Management: Project Mgt: SEO team

Work carried out to date

Already done/ongoing:

  • Set up author/expert profiles
  • Add authors/experts to content
  • Digital PR, publishing research based on own data
  • Honest reviews
  • Publish customer stories

To do:

  • Strengthen the Organization entity, improve the About page
  • Add a Last Updated + Review Date to articles

First Results & Lessons learnt

  • Improved online visibility and rankings

Difficulties encountered & Remainng Challenges

  • Getting colleagues excited to contribute as experts on the website unive.nl