Increase customer adoption of Smart Move, the device enabling tolling and black box paired with smartphone.
The solution aims to promote the commercial rollout of this device, which enables motorway access combined with services for tracking customers’ driving behavior.
The data collected makes it possible to build a valuable information asset to support the development of an insurance tariff based on driving styles, enriched with data on motorway tolls.
Progress status
In progress
Work team
In house
Project Management: Project management: Property & Casualty Department
Work carried out to date
First sales already completed and early traction observed.
First Results & Lessons learnt
Bidirectional cross selling needs improvement
Difficulties encountered & Remainng Challenges
Develop an insurance pricing model based on driving behaviour
