A look back at the origins of Euresa
The beginning of the 1990s saw an acceleration in the construction of the European project with, successively, the fall of the Berlin wall (1989), the opening of borders within Europe (promulgated by the Schengen Agreement on 19 June 1990) and the signature of the Maastricht Treaty (7 February 1992).
This was the context in which mutual and cooperative insurance companies were wondering how to position themselves on a burgeoning, even if still very partitioned, European market:
- Faced with ever stronger competition and an increasing market concentration, resulting in the creation of large European or even world-wide groups.
- Given the evolution in user-behaviour, with users increasingly asserting themselves as veritable citizen-consumers moving freely within the European area.
In parallel, these companies shared the same desire to promote their part in the social economy and to maintain their specific characteristics as mutual and cooperative companies.
Confronted with identical issues and heirs to a common economic and social heritage, in 1992 the Folksam, Macif, P&V and Unipol companies founded the Euresa Grouping (acronym from Europe, Économie Sociale, Assurances) in order to:
- Combine their strengths within a European network
- Strengthen the position of each in their respective markets, by designing innovative insurance solutions adapted to the increasing Europeanisation of user needs
- and all that without diluting their respective identity